Supor Vietnam Base Formally Enters Production and Layout in Southeast Asia, Taking Solid Steps

发布时间:2008-04-2816:54:45

   Zhejiang Supor Co., Ltd. has become the largest cookware R&D manufacturer in China and the third largest in the world. It is also the second brand in the field of kitchen appliances and the first listed company in the domestic cookware industry. We have a product lineup of over 800 categories in three major areas: open flame cookware, small kitchen appliances, and large kitchen appliances.
    Supor products are positioned in the mid to high end market, with six major production bases in Yuhuan, Wuhan, Dongguan, Hangzhou, Shaoxing, and Vietnam, as well as a global marketing network. The overall performance of the company has maintained a high-speed growth of over 30% for eight consecutive years, with pressure cookers ranking first in the domestic market share for eight consecutive years, and electric rice cookers and induction cookers ranking second in the domestic market share. Has won three major honorary titles: well-known trademark, famous brand product, and inspection free product.
    Entering Vietnam is part of Supor's internationalization strategy. The Southeast Asian market is closer to China, and the development speed and scale of the manufacturing industry are similar to China, with relative advantages in labor and material costs. The Supor Vietnam Base is the main battlefield for Supor to radiate the entire ASEAN Free Trade Area in the future, laying a solid foundation for providing better products and services to ASEAN countries.
    In the past few years, Supor has made rapid progress in the Southeast Asian market with a population of 700 million. Supor's establishment of a base in Vietnam not only provides more competitive products for overseas consumers, but also enhances the influence of Supor brand overseas. More importantly, it is conducive to the rapid expansion of Supor products in the entire Southeast Asian market. In the next five years, Supor is expected to account for half of the sales in the Chinese market in Southeast Asia and become the top brand in the Southeast Asian cookware and kitchen appliance market.